I know it’s hard to get with the times and you keep hearing how Social Media is necessary for your business.
 

Well, I am here to tell you again. Social Media is beneficial to your business. Without it, you merely do not exist outside of your local clientele.

Often a controversial topic among our society is whether social media is good for business. The question is likely to cloud your brain with worry. Overwhelmed a thoughts of using social media to drive and build organizational growth. However, based on our societal changes it could be a critical component.

Social Media is a monster of a subject to cover.

What I want you to learn today is how social media benefits a company and the use of social media can be productive for your brand. 

A business can engage, be innovative, share ideas, and promote the brand in ways that are advantageous due to the positive impact the channel has. Useful social networking is possible. 

It just needs to be managed and set with expectation.

What is Social Media?

Social media is a digital-based technology that facilitates the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.

Critical Facts About Social Media: 

Users typically access social media services via web-based technologies on desktop computers and laptops, or applications that offer social media functionality to their mobile devices. 

Engagement with these services, users can create highly interactive platforms, individuals, communities, and organizations can share, co-create, discuss, and modify user-generated content or pre-made content posted online. They introduce significant changes to communication between businesses, organizations, communities, and individuals. 

Social media changes the way individuals and large organizations communicate. Social media differ from paper-based media or traditional electronic media in many ways, quality, reach, frequency, interactivity, usability, immediacy, and permanence. 

Social Media can: 

• Build Brand

• Gain Insight Customers or Bring new business

• Promote

• Increase Web Traffic
   

How are brands using social media? 

Many ways, two areas that are certain is Marketing & Advertising.

The advantages that arise from using social media include brand awareness, marketing segmentation, and advertising. 

Each of these advantages is shown to increase the potential of sales revenue, clientele, and collaborations with other organizations. 

Think about this:

• 72% of people that use social media at work report no effect on their productivity.

• 37% of small business workers use Facebook daily

• 64% of small businesses use some kind of a social network regularly.

So...are you really going to let stats like the above go to waste?

All the positive advantages like brand awareness, segmentation, and advertising skip your business. There are right and wrong ways to do social media but the good outweighs the bad. Your business can reach more people that may be interested in what you’re selling.

Furthermore, are you going to let your competitors monopolize the online market? 

As if there’s no other brand available to solve a problem many customers are looking to find the answers to. 

For goodness sake, I hope not!

I hope that somewhere in you, is a little voice saying you need to get social. Whether you do on your own or with a social media agency. Get online! If you need our assistance, we’re ready to work with you.